2020 is the year that changed the world, turning our daily lives and work upside down.
However, it was not only the way of dealing with our daily lives that changed, but also the way of dealing with large events such as fairs.
After moving the EIMA International fair, which was replaced by an online event that has obtained excellent results in terms of visibility and contacts, the international Hannover Agritechnica fair also anticipates the live event in autumn 2021 with a digital preview. It will not only be an opportunity to promote products and companies, but also a think-tank and place of exchange and meeting, albeit virtual.
We are still waiting to find out when the situation will go back to normal, but ISB, like many other Italian companies, is not abandoning the option to participate in the challenge of imagining and creating a different, innovative future that combines human contact with digital innovation and online presence.